When I came back from maternity leave in 2023, it was hard to believe how much the marketing landscape had changed in just 12 short months. I left to have a baby in April 2022 where it seemed only the most techy of tech bros were messing with AI, but when I came back in May 2023, it was clear that those who hadn't adopted these tools were going to be left behind. So I set about brushing up my skills to include this new toolset. Here's what I learned.
1. ChatGPT – Your AI Brainstorming Buddy
Stuck staring at a blank page? ChatGPT can help with blog ideas, social media captions, ad copy - you name it. Just throw in a prompt, and I’ll generate ideas, rewrite content, or even suggest ways to improve engagement. Think of it as your personal content assistant, always ready to help.
2. Jasper – The AI Copywriting Pro
Jasper is like that marketing colleague who’s always overflowing with ideas. Need a compelling email? A killer landing page? Jasper can generate copy in seconds, tailored to your brand voice. It’s a game-changer for speeding up content creation while keeping quality high.
3. MidJourney & DALL·E – AI-Powered Visuals
Great content needs great visuals. MidJourney and DALL·E use AI to generate stunning images from simple text prompts. Whether you need social media graphics, product mockups, or creative concept art, these tools help bring your ideas to life - without a designer.
4. Surfer SEO – Smarter Content Optimization
SEO can feel like a puzzle, but Surfer SEO makes it way easier. It analyses top-ranking content and gives you data-driven recommendations on keywords, structure, and readability. It’s like having an SEO expert whispering in your ear while you write.
5. Synthesia – AI Video Creation
Not a fan of being on camera? No problem! Synthesia lets you create professional-looking videos using AI-generated avatars. Perfect for product explainers, training videos, or even personalising messages without the need for expensive video shoots.
6. Grammarly – Your AI Editor
Typos and awkward phrasing can kill credibility. Grammarly doesn’t just catch mistakes - it helps fine-tune your writing for clarity, tone, and engagement. Whether you’re crafting emails, blog posts, or social captions, it makes sure your words hit the mark.
7. Adzooma – AI for Smarter Ads
Managing PPC ads can be overwhelming. Adzooma uses AI to optimise your Google, Meta, and Microsoft ads, recommending budget tweaks and strategy changes to improve performance. Less guesswork, better ROI.
8. Brandwatch – AI-Powered Social Listening
Want to know what people really think about your brand? Brandwatch uses AI to analyse social conversations, track sentiment, and identify trends. It’s like having a crystal ball for consumer insights.
The Bottom Line
AI isn’t here to replace marketers - it’s here to make us more efficient, creative, and strategic. The best part? Most of these tools have free trials, so you can experiment and find what works best for you. AI tools can help marketers streamline tasks, boost creativity, and get better results without burning out. Whether you’re crafting content, analysing data, or optimising campaigns, there’s an AI tool that can save you time and effort.
What AI tools are you loving right now? Drop a comment - I’d love to hear your recommendations!
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